Job Description:
About Platforce
Platforce is a cloud-based CRM, CLM, and content management platform built to empower field sales teams. We help businesses streamline customer engagement, optimize call planning, and gain real-time insights to make smarter commercial decisions. Trusted by teams across pharma, healthcare, biotech, FMCG, and more — Platforce unifies all your field operations in one powerful ecosystem.
We’re hiring a Performance Marketing Specialist to lead and optimize our paid acquisition strategy across multiple channels — including Meta, Google, and other digital platforms. You’ll be responsible for managing campaigns end-to-end, scaling performance, and driving measurable growth for our global brand.
What You’ll Do
• Plan, launch, and scale Meta ad campaigns (Facebook & Instagram) to drive user acquisition and ROI growth.
• Manage and optimize daily and monthly ad budgets of $10K–$30K+ efficiently.
• Conduct A/B testing on creatives, copy, and audience targeting to identify high-performing combinations.
• Continuously monitor campaign delivery and troubleshoot any performance or tracking issues.
• Analyze campaign data, create detailed performance reports, and share actionable insights.
• Collaborate closely with the creative and product teams to produce conversion-focused visuals and messaging.
• Stay ahead of the latest Meta Ads updates, algorithm changes, and paid media trends.
What You Bring
• 3–5+ years of proven experience managing Meta Ads (Facebook & Instagram) campaigns.
• Hands-on experience handling daily budgets of $5K–10K+ with clear ROI results.
• Strong understanding of conversion tracking, pixel setup, and attribution models.
• Analytical mindset with the ability to interpret data and optimize for performance.
• Experience building and optimizing multi-stage funnels and audience segmentation.
• Familiarity with Google Analytics, Ads Manager, and CRM/ERP marketing (a plus).
• Excellent communication and strategic problem-solving skills.
Why Join Platforce
Growth & Impact:
• Take ownership of paid social strategy with measurable global impact.
• Mentorship, continuous learning, and performance-based pay increases.
• Earn up to 2 extra weeks of pay monthly when you achieve KPI goals.
Flexibility & Autonomy:
• 100% remote, results-focused culture — we care about outcomes, not hours.
• Work with a team that values creativity, innovation, and data-driven growth.
If you’re a results-driven Performance Marketing Specialist who thrives on testing, scaling, and performance, Apply now and be part of Platforce’s global growth story.